All of the mail art from MMA3 was, and still is, for sale and anyone who purchased original mail art at the shows had their artwork posted out to them at the beginning of September. All of the proceeds from the sales of the original work is being shared between 3 amazing organisations: Teenage Cancer Trust, Animal Aid and WaterAid, with each getting a percentage as voted on by the artists. The Teenage Cancer Trust and Animal Aid were very supportive of the project and it was greatly appreciated. We even got to say hello to a couple of their representatives at the London show. A good number of the pieces sold at the exhibitions and via our online shop in August, but we’re hoping to sell more artwork during September with a Flash Sale in the coming weeks. Hopefully this will mean that we can present some nice juicy cheques to the charities at the end of the month. All sold work will be removed from the shop to help people see what’s still available.
During MMA3 we also produced a book to accompanying the project, which includes all of the mail art from Mail Me Art: Short & Sweet, and we did a first run of 2000 copies. The book was published by The Little Chimp Society and is The LCS’s first official publication as a publisher. The book was written by myself (Darren Di Lieto) with the design and cover created by Beach. It was printed and wrapped by Tyson Press in London. With the release of the MMA3 book on 1st August came the launch of MMA4… Getting yourself a copy of the book is the only way to take part in the next Mail Me Art and this time round the project is open to everyone (we decided to call MMA4 Mail Me Art: Open All Hours as all are welcome!). You don’t need an invitation, you just need the book, which has the instructions and a special mail art card included inside. Additional mail art cards will be available from the MMA shop in the coming weeks – this will include family, group and school packs. You can buy the book directly from us or via Amazon. It’s also being stocked in a few cool independent book shops.
We’ve already started to receive MMA4 submissions and we’re looking at holding an exhibition and creating another book in 2015/2016. I’ll be notifying people if their submissions have arrived and start posting up some of their mail art on the site in October (2013). You might be wondering why we aren’t holding the exhibition in 2014? Well, you need to remember MMA is still really a personal side project and as we mentioned in the last post, it takes a lot of time and money to run it. MMA2 was in 2010 and MMA1 actually started in 2006, taking two years to come to fruition, so a 2015/2016 schedule should come as no surprise!
There was a lot of content including some short interviews and a few work-in-progress photos that didn’t make it into the MMA3 book due to space constraints. I’m planning on posting some of it up on the blog in the coming months as there’s no point keeping it hidden on my computer when I’m sure many of you will find it interesting. Check out the preview below. 🙂
Now, if you don’t already have one, order yourself a copy of Mail Me Art: Short & Sweet and join in the MMA fun! Amazon USA seems to think we’re out of print, but that’s rubbish. If you’re US based – or anywhere for that matter – just order directly from us and we’ll get a copy straight out to you. If you want to hear about the upcoming mail art Flash Sale, make sure you sign up to the LCS newsletter or receive updates about new MMA blog posts by entering your email address in the box at the top of the sidebar.
Well, we received 240 pieces of mail art, held three exhibitions, and created and released a new book. We also raised a lot of money for charity and launched MMA4. It was a very busy six months with several months of pre-planning! Mail Me Art: Short & Sweet (the third Mail Me Art) was a success and fantastic adventure.
All of the mail art for MMA3 was from artists we had invited to take part rather than doing an open call, with the artists also paying a small fee to take part. There were a number of reasons for asking the artists to pay a fee, but one of them was to make sure we could afford to get a copy of the book out to every one of the artists involved. We see illustration projects come and go all the time, with lots of them based around producing a book or item, and a some of them fail to deliver on their promises to the participating illustrators. Not that they want this to happen, but I’m guessing they run out of money and the cost of things like postage and actually producing a book isn’t something to be sniffed at. Would you believe the MMA3 project actually cost over £10,000 to run, not including personal expenses and time! It all adds up very quickly, especially considering MMA is still just a small personal project. Luckily we’ve been doing this since 2006 and when we say we’re going to do something we do it. A project like MMA takes a lot of trust on behalf of the participants and trust is something we’ve worked very hard to build over the seven years we’ve been doing MMA and running The Little Chimp Society.
This year we had three consecutive exhibitions. The first and biggest one was in London at The Framers Gallery in the Fitzrovia area. It was a brilliant location to have the London show and we’re hoping to exhibit there again in the future. The opening night was ram-packed with guests coming from all over Europe and as far away as Japan. The second show, only one week after the first, was in Hinckley at Factoryroad Gallery with our friends Inkymole (Sarah, Leigh and Graham). The Factoryroad Gallery is a private gallery, so wasn’t open to the public, which meant it was a lot less manic and bit more intimate. Plus there was the added bonus of homemade vegan cakes compliments of our host! The third and final exhibition was in our hometown of Market Harborough at the Croft Wingates Gallery. We showed as much of the mail art as we could (wall space allowing) at the last show, and it was good opportunity for the locals and anyone who missed the other shows to check out the work in-person before it was boxed up.
One of the things about the exhibitions this year was that I made an effort to say hello to as many of the participating artists as I could. I got photos of them next to their work (pointing at their work, much to their embarrassment) and got as many as I could to sign their page in my copy of the MMA3 book. I’m very happy that did this as it gets so busy at these sort of events and I always regret not having taken photos or getting signatures after the event. We also designated a pub called the Fitzroy Tavern as the place to go after the London private viewing if you wanted to chat with the mail art artists. The pub was less than 100m down the road from the gallery, it was a very nice place to hang out and I’m glad we did it.
Come back on Thursday for part two.
This will be the third and final exhibition of Mail Me Art: Short & Sweet, before all of the sold artwork is sent off to it’s new owners. So if you want to see a selection of as much of the mail art as we can display with the wall space we have, you’ll need to make your way to Croft Wingates Gallery in Market Harborough (Leicestershire) this Saturday.
We’d love to know if you’re coming, but no need to RSVP this time round, the gallery is open to the public and entry is free. However, we will be having some drinks if you pop down around 12 noon. Darren and the gallery owners will also be on-site on the Saturday to answer any questions you may have. All of the unsold mail art will be available to buy with proceeds going to Animal Aid, WaterAid and Teenage Cancer Trust.
12pm till 4pm on 17th August 2013 RSVP HERE
Facebook Event Page: https://www.facebook.com/events/222725994548471/
Croft Wingates Art Gallery
44a St Marys Road
Leicestershire LE16 7DU
firstname.lastname@example.org | 01858 465455
I was blown away by the number of people who came to the show last night! Everyone was so friendly and I actually got to meet a load of the very talented amazing artists. It was also very nice to say hello (although only briefly) to Simon, the London ambassador for the Teenage Cancer Trust.
We sold a few books, a couple of the prints and a number of the original mail arts last night. But don’t fret if you came last night and feel you missed your chance to buy the piece you wanted. Everything we have left is in the MMA shop… http://www.mailmeart.com/shop/ … And we’re going to be in Hinckley on the 9th.
Here are some of the photo’s I took last night, it was so nice to finally put a few faces to a few names.
It was a lot of work, but worth it! Now in it’s second day at The Framers Gallery I’d like to share some of the photos we took while we were setting up. Plus a ton of photos of the work after Jane had painstakingly straighten it all. 🙂
Come done and check it out and if you’re coming to the private viewing, well see you tomorrow.
There’s exactly one week to go until we have our private view at The Framers Gallery on the 1st August. With even less time than that before the London show actually opens, I would like to formally announce our second MMA exhibition in Hinckley, Leicestershire, at Factoryroad Gallery with our friends Sarah and Leigh of Inkymole.
Everyone is invited to the second Short & Sweet Mail Me Art show in Hinckley, especially if you weren’t able to make it to London for the first one. The opening night (with food and drinks) will be on August 9th at 6pm-11pm, with viewings by appointment on the 10th, 11th and 12th.
We have a Facebook events page for the show, but as Factoryroad Gallery is a private galley you must RSVP using this form if you want to come along… http://www.mailmeart.com/rsvp-mma-hinckley-2013/
Please email me if you have any questions about the Hinckley show or would like me to invite anyone on your behalf. Also email me if you would like make an appointment for the 10th, 11th or 12th.
You can find out more information about the show from Sarah J Coleman on the Factoryroad Blog.
If you’ve not seen it yet, go and check out our event listing on Facebook and let us know if you’re coming. Also if you want to share the page or invite your friends it’d be greatly appreciated. https://www.facebook.com/events/360315600741112/
We are proud to announce we’re going to be exhibiting ‘Mail Me Art: Short & Sweet’ at The Framers Gallery from 30th July – 3rd August 2013. The gallery will be open Tuesday to Friday from 10am – 5.30pm and 11am till 5pm on Saturday. All of the mail art will be on display and the new book will be available to buy and browse.
The Framers Gallery (30th July – 3rd August)
36 Windmill Street, London W1T 2JT | 020 7580 4878